![]() ![]() The action step includes a call to action where you as basically saying, “Now that you see the seriousness of this problem, here’s what you can do about it.” The call to action should include concrete and specific steps an audience can take. Now that you have hopefully persuaded your audience to believe the problem is worthy of addressing, proposed a solution, and asked them to visualize potential positive or negative consequences, you move to the action step. You may also ask your audience to visualize a world where things are worse because they did not address the issue, which is a use of negative motivation. ![]() You may ask your audience to visualize a world where things are better because they took your advice and addressed this problem. The visualization step is next and incorporates positive and/or negative motivation as a way to support the relationship you have set up between the need and your proposal to satisfy the need. You may also propose a solution that you found in your research. You may propose your own solution if it is informed by your research and reasonable. Once you have set up the need for the problem to be addressed, you move on to the satisfaction step, where you present a solution to the problem. In the attention and need steps, it is helpful to use supporting material that is relevant and proxemic to the audience. You will want to cite credible research that points out the seriousness or prevalence of an issue. The next two steps set up a problem and solution.Īfter getting the audience’s attention you will want to establish that there is a need for your topic to be addressed. We will discuss several strategies in Section 9 "Getting Your Audience’s Attention" for getting an audience’s attention. Whether your entire speech is organized using this pattern or not, any good speaker begins by getting the attention of the audience. The attention step is accomplished in the introduction to your speech. Monroe and Douglas Ehninger, Principles of Speech, 5th brief ed. ![]() The five steps are (1) attention, (2) need, (3) satisfaction, (4) visualization, and (5) action.Alan H. Monroe’s Motivated Sequence is a five-step organization pattern that attempts to persuade an audience by making a topic relevant, using positive and/or negative motivation, and including a call to action. ![]()
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